Unlocking retail success: A webinar on customer-centric strategies

Salesforce, in collaboration with Fibre2Fashion, is set to host an enlightening webinar titled ‘Building Customer-centricity to Unlock Retail success in India’ on March 5, 2025, at 10:30 AM IST. The event promises to guide attendees through the essentials of creating a deeply customer-centric approach in the retail sector, which is crucial for standing out in India's rapidly growing consumer market.

Projected to become the third-largest consumer market globally by 2030, India's vast consumer base and increasing purchasing power present unique opportunities and challenges. Retailers and brands aiming for direct engagement with consumers must navigate the complexities of understanding customer preferences and behaviours at a granular level. The webinar will tackle key questions about customer identities, purchasing decisions, and valued experiences to help retailers enhance their service offerings.

The roundtable will discuss the pivotal role of technology in understanding and marketing to customers effectively. Key discussion points will include creating a 360-degree view of customers, the evolution of loyalty programmes, the integration of unified e-commerce platforms, and balancing personalisation with privacy.

Siddharth Sikand, principal enterprise architect at Salesforce, will be speaking at the webinar. With over 15 years of experience in the Retail and Consumer Goods sector in India, Siddharth has a track record of guiding major organisations through significant digital transformations. His insights will focus on leveraging cutting-edge technology to foster customer loyalty and drive sustainable business growth.

The webinar is aimed at retail executives, strategists, and anyone interested in the intersection of technology and customer engagement. As the retail landscape evolves, this discussion will provide valuable perspectives on building long-lasting relationships with customers and delivering seamless shopping experiences through omnichannel platforms.

Click here to register for the webinar.

Fibre2Fashion News Desk (KD)