US' Caleres partners with Favorite Daughter for first shoe line

Centric Brands, which co-owns the brand in a joint venture with Erin and Sara Foster, is working to build the Foster sisters’ modern, clean and distinct style into a powerful global lifestyle brand.

“The Favorite Daughter brand has built a tremendous following through the honesty and humor of Erin and Sara coupled with the high-quality and design of the apparel collection. To build off this successful foundation, we felt the time was right to launch a new category in footwear to help broaden the reach of the brand. We chose a partner in Caleres that has the expertise in design, scale, and global reach to bring our vision to life and to continue to drive growth,” said Jason Rabin, CEO of Centric Brands.

“We had a lot of conversations about which category Favorite Daughter should venture into next, and we are so excited that it is shoes,” said Erin and Sara Foster. “We have become a brand that is known for quality and shoes will be no exception. These are the shoes we want and need in our own closets.”

“Favorite Daughter is a new brand that is connecting culture to content and fashion,” said Jay Schmidt, president and CEO of Caleres. “The brand has incredible momentum and a very strong point of view, and we felt that from our first meeting. I’m continually impressed by our design and product team at Caleres, and this partnership illustrates that we have become the chosen partner for another leading, contemporary, fashion brand and game-changing entrepreneurs.”

Erin and Sara Foster, working closely with Natelle Baddeley, Caleres SVP and chief design and product officer, conceptualized the line from the point of view of a capsule versus collection posture rooted in the essentialism ethos of the Favorite Daughter brand overall. Favorite Daughter Shoes is a tightly curated assortment from soft construction timeless/boyish loafers, quilted low profile sneakers, chic ballets, t-strap/refined heeled pumps and boots featuring timeless buckles on removable straps to provide styling options. The capsule collection is crafted in soft nappas, exotic leathers, satins, velvets and subtle suedes and will feature a cushioned footbed using athletic grade foams not typically found in dress shoes.

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Fibre2Fashion News Desk (RM)